Produce for Better Health Foundation
Cool Fruits® supports the work of the More Matters campaign developed by the Produce for Better Health Foundation. www.PBHFoundation.org (PBH).
The PBH, a 15-year-old consortium, consists of the Produce Marketing Association, The United Fresh Fruit and Vegetable Association, The Center for Disease Control, The White House, the American Cancer Society, the March of Dimes, the American Heart Association, the USDA and over five hundred other suppliers in the produce industry including growing and shipping companies and their vendors.
The mission of the PBH is to improve the health of all Americans by encouraging an increased consumption of fruits and vegetables – in whatever form we like: fresh, frozen, canned and juice - they’re all included. The old “Five-a-Day” recommendation has been expanded to better match the new USDA dietary recommendations. This new campaign, More Matters, is focused on helping parents improve the diet of their families. For more information, visit: www.FruitsandVeggiesMoreMatters.org